"In recent years, with the increasing number of pet families all over the world, more and more people begin to pay attention to pet related problems. Even pet related industries are growing at an alarming rate. The United States, Britain and other countries with advanced pet culture, as well as emerging countries such as China, have diversified related industries due to the increase in the number of pets, and the growth rate is even more significant. Of course, South Korea is no exception.
However, relevant experts pointed out that for the long-term and stable development of the pet market, they put forward a series of suggestions on solving the relevant problems caused by the information asymmetry between sellers and buyers in the production / circulation stage, establishing a systematic market price and circulation structure, and improving government policies. Therefore, in order to realize pet individual management, it is necessary to establish relevant databases and build a network system that can connect the whole industry fields such as production, circulation, companionship and post event management.
As the world's first pet platform using animal nose print individual identification technology and blockchain, all pet has established a decentralized Pet ID and phr (PET heal-h record) database, developed the overall o2o business network of lifelong management industry, reward and pet community system, sorted out the relevant information of pet life cycle, and solved the problems caused by information asymmetry, It aims to create a healthy and happy pet ecological environment.
In the future, based on the blockchain, all pet will use the pet lifelong management platform to build a global pet ecosystem that can connect the business scale of the world up to US $200 billion a year, aiming to grow into a representative enterprise leading industrial development.
All pet ecosystem
1. Individual identification technology and ID registration of animal nasal markings
The existing individual identification technology has many forms, such as built-in chip embedding mode (radio frequency identification RFID), external chip attachment mode, artery identification mode, iris identification mode and so on, but there are more or less problems such as causing damage to animal body, low identification rate, cumbersome procedures, high cost and so on. However, users (owners) can easily and easily register their pet's ID through the all pet animal nasal tattoo individual identification technology.
Advantages of individual identification technology of animal nasal markings
Similar to human fingerprints, using the nasal lines of animals and the individual identification technology of nasal lines can improve all the disadvantages of the existing individual identification technology and have the following advantages.
1. It will not cause actual damage to the animal body.
2. The individual identification rate was as high as 95.4%.
3. Using camera recognition technology, you can complete authentication authentication registration through mobile app. Similar to the use methods of existing bar code, QR code and other technologies, pet code and other familiar names are used to improve the use contact rate.
4. Except for dogs, cats, cattle, pigs and other animals can be applied. It is the top individual identification technology in the world.
Individual identification method of animal nasal markings
There are generally two methods of individual identification using nasal markings. The first is to print out the nose print on specific paper and make relevant plane data. The advantage of this method is that it can effectively avoid the cognitive problems caused by biological surfaces and various variables caused by light. However, on the other hand, the operation of printing animal nose lines on paper requires experienced professionals. Due to the need for additional 2D data conversion, it requires a large investment in time and cost.
The second is to use a digital camera to shoot the nasal wrinkles, and then extract their own features from the image, which is also the method used in the identification of nasal wrinkles. This method can ensure the rapid and simple collection of individual identification data. At the same time, it can be applied to the characteristics of network service, which is also its most significant advantage. Of course, this method also has its shortcomings. For example, different variables may appear due to the influence of biological surface and change, affine transformation process, light and reflected light, user camera use method and other reasons. The resulting variables will increase the probability of errors and Misreading in individual identification. Therefore, the use of high-quality methods and algorithms that can improve the accuracy has undoubtedly become the core of individual identification of animal nasal markings.
An algorithm for individual identification of animal nasal markings
After receiving the input pet nose print, allpet will undergo diversified processing. Each processing stage includes coordinate detection, filtering, pattern conversion and other programs. The main individual identification algorithms applicable to nasal tattoo identification include SIFT (scale invariant feature transform), surf (speed - up robust features), bridge (binary robot in variant scalable keypoints), free (fast retina keypoint), etc. Meanwhile, allpet combines the above algorithms in order to give priority to the improvement of accuracy. In particular, combining surf feature extraction with SIFT feature technology can not only effectively improve the efficiency, but also improve the accuracy required for integrated matching.
Surf is an algorithm for high-speed operation of sift. Firstly, in order to find out the scale invariant features, sift generates the scale space of pyramid structure in the form of:
After that, surf collects the pixel values, makes an integral image, and uses a box filter in the integral image. In this way, the generated windows are sorted. When they are greater than the critical value, they will be selected as feature candidates. At the same time, because the size of the box filter convoluted by surf on the original image is different, it can promote the high-speed process. The detected feature candidate is compared with 26 adjacent points to select the final feature.
The selected features must be expressed in fixed form in the algorithm, which is a feature technology using sift. The feature technician calculates the size and direction of each pixel in the 16x16 area around the feature by using the gradient, as shown in the figure below, assigns it to bin, and generates a histogram.
At this time, using the window with inclination size and Gaussian weighting value, the proportion of pixels close to the center size is higher. The 360 degrees of bin are divided by 10 degrees, so 36 bin are generated. In the generated histogram, the direction of the highest frequency is set as the dominant direction
(dominiant orientation), rotate to 0 degrees to achieve rotation invariance. Finally, the surrounding area is segmented by four 4x4 areas, a histogram composed of bin in 8 directions is established, and 128 (4x4x8) angle feature descriptors consistent with the above image are defined.
In the individual identification system using nasal tattoo image, the algorithm combination of feature extraction and feature matching technology is used to achieve high efficiency and improve accuracy. This is the reason why the algorithm of surf feature extraction and SIFT feature technology is applicable to the blockchain based allpet platform.
2. Solve the problems caused by information asymmetry through pet code scanning technology
The individual ID registration method based on nasal tattoo identification technology can effectively solve the problem of information asymmetry between sellers and buyers in the pet adoption market. After the supplier registers the ID of the pet provided for adoption, the demander can confirm the authenticity of the individual information and pedigree (genealogy) of the pre adopted pet through the pet code scanning function, that is, the demander can scan the individual nose print of the pet through the smartphone to quickly confirm the blockchain information that cannot be forged.
The individual information based on blockchain and nose print identification technology can not be forged or deleted, which can effectively prevent the occurrence of lost dogs, and also play a positive role in promoting re adoption.
Mobile pet code scanning
In order to create a transparent and good pet circulation market among pet sellers, producers and general consumers, all pet provides the pet code (nose print) scanning function. When the supplier completes the individual ID registration, the demander can scan the individual nose print of relevant pets on site with a smartphone, so as to confirm the pet's variety, age and gender in real time, Owner and distribution information of the prospectus.
Internationally recognized pedigree search
All pet uses mobile pet code scanning technology to provide pedigree book retrieval function. Through cooperation with internationally recognized pedigree publishers, share dB and provide relevant information about pet breeds, registration numbers, owners, distributors and other pedigree books.
Lineage book publishers can also improve the reliability of lineage letters through the allpet platform, and realize more effective individual management at the same time.
Pedigree book information transmission using mobile pet code scanning function
3. Pet ID based blockchain network
All pet can build the owner's overall industrial management network as described below by using the ID registered by PET nasal tattoo individual identification technology. It includes the production / circulation, health / medical care, finance, food, goods / services, education, etc. of each individual life cycle, provides the best services, migrates the main information to the blockchain, and constructs a new pet industry ecosystem.
The convenient individual identification technology of nasal markings is helpful to the comprehensive management of stray dogs and missing dogs, and can effectively solve the relevant social problems caused by the above reasons.
Based on Pet ID information (variety, age, gender, location, owner, etc.), build o2o hospital network, which can conveniently manage the owner's diagnosis and treatment records (diagnosis and treatment date, vaccination, prescription drugs, operation records, etc.).
Through the non forged decentralized Pet ID and health record (PHR), it is faster to join financial products such as insurance, trust and burial.
Through the collection and analysis of individual characteristics, phr, purchase content and other data, more optimized customized goods and services can be recommended for different pets. At the same time, the feed composition of pets can be analyzed and recorded in the pet's food record.
Through linkage with IOT wearable devices, effective and optimized information collection for pets is realized.
Pet owners overall industry management network
4. Health care (medical) network based on hybrid blockchain
In the U.S. pet market, the cost of pet hospitals and pharmaceuticals is as high as 46%, which is the highest of all costs. Therefore, this part has become the field most in need of data collection, analysis and management in the overall market.
In the all pet platform, after agreeing to collect personal information, users can provide Pet ID information (variety, age, gender, location, owner, etc.) to the hospital through the management system. The hospital will log in the diagnosis and treatment information of customer animals (diagnosis and treatment date, preventive inoculation, prescription drugs, surgical records, etc.) to the platform and use the blockchain for management. In this way, no matter which hospital you go to, you can easily and quickly carry out continuous treatment, and it is also possible to create a consistent o2o environment for health management.
In order to actively respond to the increasing demand for pet health care, the financial sector is vigorously developing a variety of insurance and loan products. Therefore, the health record information that cannot be forged when connected with the blockchain has become one of the necessary materials.
Pet breeding families can prevent possible high cost medical conditions in advance through blockchain based all pet platform ID and phr management, hospital and financial network.
At the same time, after analyzing the collected data, referring to the life cycle of pets, provide vaccination and health examination schemes, and recommend the surrounding high praise stores by using lbs (location-based service) technology.
By relying on the business permission / agreement between the network subjects in the platform and the hybrid blockchain technology operated, the Pet ID information is provided to the hospitals cooperating in advance, and the health records (PHR) such as diagnosis and treatment information are shared to users such as owners, financial institutions and health care developers, so as to improve the security of the platform.
5. Decentralized access to join financial products (insurance, trust, etc.)
In order to actively respond to the increasing demand for pet health care, the financial sector is vigorously developing a variety of insurance and loan products. Therefore, the health record information that cannot be forged when connected with the blockchain has become one of the necessary materials.
In terms of the insurance coverage rate of pet insurance, it is 10% in the United States, 20% in the United Kingdom, 15% in Germany and 10% in Japan, while it is only 0.1% in South Korea, which is very small for the 200 trillion pet market. The reason is that the animal diagnosis and treatment expenses and individual health information (diagnosis and treatment records) cannot be standardized.
The blockchain information collected from the overall industrial network of all pet nasal tattoo individual identification technology and lifelong management is expected to realize the standardization of individual diagnosis and treatment expenses. At the same time, it can provide financial institutions with unforgettable policyholder information, and recommend optimized financial products (insurance, trust, burial) to customers' pets.
All pet will provide relevant information such as pet phr (health / diagnosis and treatment record), average life (remaining life prediction), owner information and so on to cooperative financial institutions, which will help customers join the desired insurance and trust products more conveniently.
Through the lifelong management of pets in the all pet platform, the all pet currency obtained can not only be used to pay insurance expenses, but also be converted into cash through the exchange and entrusted to the management organization.
Pet insurance / trust accession procedure
Pet trust goods
Pet trust, also known as statutory pet trust, provides the new pet owner (Beneficiary) with the necessary expenses for pet keeping (cash, cheque, etc.) after his death in order to deal with the situation that the current pet owner (trustee) is unable to continue to take care of the pet due to death, disease and other reasons, A trust contract signed for real estate, etc.).
6. O2o business network established for pet lifelong management
Based on the established individual dB, all pet can build an o2o network including production / circulation (adoption), health, medical treatment (hospital, pharmaceutical enterprise), finance, food, goods / services (beauty, training center, hotel, pet nanny / dog walker, etc.) and education and other related industries in each individual life cycle. meanwhile
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