Recently, Swiss fast fashion brand H & M installed a sound-controlled smart mirror in the Fashion Square flagship store in New York. The sound control mirror is started by the face recognition system, as long as it looks at the mirror for a long time, the sound control mirror can be awakened. It does not have any buttons, typing interfaces, and touch screens, all by voice system, people can complete Selfie, you can also choose Many magazine cover as a background, and you can download photos by scanning the QR code on the screen through your mobile phone.
The brand also encourages customers to share these photos on social media. If they are signed by the Sounds of the Store through Soundcut Mirror, they can get more than 20% discount when they purchase, exempt from the delivery fee. Up to now, 86% of customers have completed self-portrait and download photos through voice control mirrors, because of the discounts provided by the brand, including 10% of the downloads of the photos to subscribe to H & M news, which promotes more real-time between H & M and customers. Communication, establish a longer-lasting customer relationship, convenient for H & M to better conduct brand promotion.
In addition, the sound control mirror can help customers get a style suggestion, and the product classification list on the screen can clearly show the products or styles that customers may need. It can also connect to the e-commerce platform quickly, as long as the QR code can be easily purchased online. The combination of online channels and offline stores allows retailers to have all kinds of sales channels and give users more convenient experience.
This acoustic coboscope is developed by Microsoft and the two companies in Sweden Ombori and Visual Art. Ombori focuses on the user experience design, its founder and CEO andREAS HASSELL? F, this smart mirror is designed to avoid too clumsy visual technology design, improve the overall store experience. Andreas Hassell? F: "The big screen can attract people's attention, gathered a large number of customers, we have to do the interaction between customers, giving customers a novel experience."
Hassell? F believes that voice communication is easier to manage, but also easier to guide the customer's operation, he pointed out: "What we need to do clearly let users know what to do next." However, replacing the touch screen's voice control system makes people It is necessary to communicate with the sound control unit in public places, obviously lacks some privacy.
Intelligent voice technology is not a new thing, but it is the foundation of future private exchange development, and also expands the development of the atmosphere technology of online stores (a technology that makes us with surrounding environment), making people get More enjoyable shopping experience. Last year, the American fashion brand Calvin Klein cooperated with Amazon to try Amazon's intelligent voice in the fitting room, which allows customers to control lights, play music, and to chat with friends, ask questions about the product.
Hassell? F indicates that future successful user experience design is a true all-round commercial system that can use different devices such as computers, mobile phones, TV screens, digital walls, to create a shopping journey that exchanges with intelligent systems. The purpose of this intelligent system is to let customers and brands form a more tight connection.
In this era of rapid development of this e-commerce, the next store is no longer able to stop only in a single sales channel, but it needs to be turned into an immersive, experienced shopping scene, which conveys the precise brand value for customers. However, can people love such a user experience, and whether the sound control technology can really be widely used, after all, the sound control mirror is not a real friend of the customer, can it provide customers with truly need for customers in a short time? Instead of carrying back to the customer's wishes, it is necessary to have a more complete communication system. Read the full article, in the original title: H & M New York store launched acoustic controls, how far is the immersion shopping experience?
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