On March 9, 2015 - IPINATION TECHNOLOGIES announced the launch of the new PowerVR high-efficiency video encoding (HEVC) IP series products, she is designed to provide the highest quality H.265 encoding and optimizes silicon area and bandwidth occupancy.
The multi-standard encoder also provides a high quality H.264 encoder that is compatible with a variety of AVC (advanced video codec) decoders on the current market.
The PowerVR Series5 video encoder is ideal for the needs of flexible encoding applications, providing multiple resolutions and bit rate support with the highest quality, and meets from 720p @ 30fps to 4k @ 60fps and higher market demand. The three IP kernels that are first launched in the new series include encoders for optimizing the design of high-efficiency mass markets, high-performance mainstream mobile markets, and ultra HD (UHD) content creation.
HEVC / H.265 video compression technology is designed to provide video quality similar to the current AVC / H.264 coding standard, but only about half of the bit rate - this pair of HD and UHD videos through a limited bandwidth connection today Content is critical.
In terms of quality, the new Series5 encoder provides all of the important advantages of HEVC, but compared to H264, the bit rate required is less. In addition, this architecture has advanced search algorithms, including complete toolset implementation and optimizing coding rate control algorithms, making PowerVR solutions less than other homologous products 30% bit rate to the same quality. The new encoder supports 1080P @ 240FPS high frame rate coding, realizing faster real-time transcoding, slow motion video, and multi-code stream coding. The flexibility of the new encoder can bring significant benefits to a variety of specific applications:
· Save costs, can burn and store more video content with fewer memory space
· Reduce the upload bandwidth frequency and power required to access the cloud video host service
· Can provide the highest quality for professional consumer video and entry-level broadcast video
· The transmission bandwidth required to perform video conferencing / playback applications on mobile devices can minimize
· You can display high quality, low-delayed video games from mobile devices or tablets, on TV screens.
· Low delay characteristics required to meet key security applications such as advanced driving assistance systems (ADAS)
Imagination Business Development Director Chris Longstaff Represents: "The rise of 4K video demand, driving the need for full function H.265 encoder and low energy playing architecture to meet the required bit rate and power requirements. IMAGINATION new PowerVR video encoding The device can meet these needs and will play an angle in the next generation of the seminars that require ultra-clear video. "
Given that HEVC will be applied to a variety of applications, imagination provides the desired encoder kernel for different markets, and all kernels support Android, Linux, and RTOS:
· PowerVR E5800: Professional consumer-level encoder designed to achieve 4K @ 60fps, with 10-bit accuracy enhanced color depth, can implement video encoding function in accordance with ITU-R REC BT.2020 standard
· PowerVR E5505: High-performance encoder designed for 4K @ 30fps, suitable for tablet, mobile phone, home media gateway and surveillance camera and other products
· PowerVR E5300: The area and power optimization encoder designed for implementation of 1080P @ 60fps is ideal for wearable devices, IOT equipment, entry-level mobile devices, and ADAS, etc.
The Series5 encoder has a unique characteristic that minimizes lower delays, lower energy consumption, and lower bandwidth encoding compared to other solutions. These features include ultra-low delay modes that enable subframe delays, and direct input / output options, eliminating the need for the camera line input or first access system memory before network transmission.
In order to help customers quickly launch products at lower risks and cost, Imagination provides advanced, complete software support for new encoders, including Linux and Android's full driver support, and also provide a variety of flexible rate control options. And RTOS support.
Complete PowerVR multimedia IP portfolio
Imagination PowerVR Series5 Encoder and Decoder Series Products is an important component of the Imagination Complete PowerVR Multimedia IP product portfolio, and other kernels also include PowerVR Rogue GPU and PowerVR RAPTOR Image Processors (Camera ISP).
Each core in the PowerVR Series can operate with any bus architecture, processor or other IP, Imagination has completed the optimization design between all PowerVR multimedia cores to maximize system performance, and can save energy, The silicon area and the width of the memory band are lowered. For example, the tight coupling between the encoder and the camera ISP reduces memory flow and a better bit rate configuration can be achieved for a given bit rate to produce an outstanding image quality. In addition, the data path optimization between the GPU, video encoder, and camera ISP can be a good foundation for IOT sensors, ADAS, security monitoring, and enhancement. The next generation of PowerVR-based efficient video IP platforms lay a good foundation.
Supply
The PowerVR Series5 video encoder can provide authorization.
About IMAGINATION TECHNOLOGIES
Imagination is a global technology leader, and its products have been widely used in millions of consumers around the world. Imagination has a complete silicon IP (silicon intellectual property) product portfolio, including critical multimedia, communication and universal processors required to create SOC (system single-chip), can be used to develop a wide variety of mobile, consumer classes, Auto, business, infrastructure, Internet of Things and embedded electronic products. The company's unique software and cloud IP and system solutions can be fully complementary to these IP solutions, which can help their authorized customers and partners sell products to the market by developing SOC platforms with highly differentiated features. Imagination authorized customers include a number of leading semiconductor manufacturers, network vendors, and OEM / ODM manufacturers that have developed the world's most standardized or subversive innovative products. Technology area
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