"Qualcomm, which failed to acquire NXP, did not stop him. Last week, Qualcomm made a strategic release on consumer Internet of things, audio and Wi Fi technologies. Ignacio Contreras, marketing director of Qualcomm, pointed out that for many enterprises, the Internet of things is only a potential opportunity that can be effectively utilized in the future, but for Qualcomm, this field has become a successful business.
What Ignacio Contreras said is really good. According to the data, Qualcomm ships more than 1 million IOT chips every day; In addition, Qualcomm expects its revenue in the Internet of things to exceed $1 billion in fiscal 2018.
Qualcomm's strategy for the semiconductor business is, on the one hand, to focus on its core business: related technologies required by smart phones and promote emerging technologies, such as 5g technology that Qualcomm will integrate into commercial terminals next year and advanced RF front-end technology. On the other hand, Qualcomm is expanding our continuous investment, R & D achievements and technology accumulation in the field of smart phones to more emerging fields and industries, such as automobile, Internet of things, network, mobile computing, etc.
No matter what kind of IOT terminal, it is inseparable from the following three elements. First of all, all IOT terminals have certain connection requirements, which may be Wi Fi, Bluetooth, or LTE, 5g in the near future, or a combination of the above connection technologies.
Secondly, all IOT terminals need different degrees of computing and processing capabilities, such as graphics processing, multimedia processing, application processing, signal processing, artificial intelligence and so on.
Finally, all IOT terminals must be based on a high degree of security, so as to ensure that every device will not have potential safety hazards.
In this general trend of the Internet of things, Qualcomm has a clear positioning: migrate the technologies it has developed and evolved in the field of smart phones to various Internet of things terminals and applications.
The Internet of things itself has obvious diversified characteristics. For example, in terms of product form, it includes a variety of terminals such as smart watches, smart water meters, robots, networked cameras, home security cameras, smart home terminals, audio devices and so on. These terminals also come from very diverse suppliers, some of which are large and some are small.
In response to the diversification of the market, Qualcomm's product line provides corresponding support, from advanced mobile SOC supporting multimedia, connectivity and high security (such as LTE networked camera in smart city) to Bluetooth SOC with small volume and voice assistance, interaction and biometric capabilities (such as headset).
According to Ignacio Contreras, from advanced mobile SOC (with components and performance such as CPU, GPU, DSP, 4G LTE and security) to application SOC, LTE SOC, connection SOC and relatively basic Bluetooth SOC, all products have different degrees of computing power, connection capability and hardware based security performance, and are finally integrated into one SOC.
In addition to the rich layout of the product line, Qualcomm spared no effort in channel layout and platform establishment. With the power of trends, technologies and channels, the number of users using Qualcomm Internet of things technology increased to 9000 from 500 in 2014. Among them, the Chinese market plays an important role.
In the Chinese market, Qualcomm cooperates with Zhongke Chuangda, Shangtang, etc. For example, Qualcomm integrates Shangtang face recognition technology into its own smart camera solution, so as to bring good terminal products and solutions to the market at a faster speed and lower cost.
In terms of Zhongke Chuangda, Qualcomm provides a connection and computing platform to package hardware, software and reference designs and deliver them to manufacturers to develop and produce their own home security cameras or enterprise security intelligent camera products and solutions with integrated platform technology.
It is understood that Qualcomm has launched more than 30 platforms covering various fields of the Internet of things, such as smart cameras or bulbs, smart home terminals, smart watches and so on.
In addition to the Internet of things technology, from the perspective of application scenarios, Qualcomm has laid out a smart home with "perception", and brought innovation to the Bluetooth headset with insufficient experience effect through disruptive audio technology. From the above Internet of things strategy, we can see that Qualcomm is ready to go in the face of the upcoming era of 5g and Internet of things.
According to the market report data, in 2017, a typical family of four had more than 20 networking terminals, and the number will increase to 50 in 2022. From the current situation, these data have underestimated the number of networking terminals in ordinary families. The Internet of things is bound to become the next wave, and Qualcomm is already ahead before the tuyere burns up.
Original address: https://www.eeboard.com/news/iot-19/
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