This year is the 60th anniversary of Rosenberg, as one of the industry's longest international top wireless radio frequency and fiber optic communication technology manufacturers, in 1997, China's mainland trip, established a wholly-owned subsidiary Rosenberg Asia Pacific Electronics Co., Ltd. The company has always pursued the cornerstone of technology and quality, service creation and cost-effectiveness, and quickly realized the systematic and integrification of the product line in the process of growing development.
In terms of factory, Rosenberg Asia-Pacific companies have built six major R & D and production bases in Beijing, Kunshan, Shanghai, Dongguan and India, and the city of Goa class, and established five local service centers in China, and in Vietnam. More than 10 parts of Indonesia, Singapore, UAE have set up branches and countries. Balance of layout, building a more complete and comprehensive systematic strategic development system, comprehensively covering radio and optical communication solutions, in the field of technology research, marketing, logistics distribution, production and manufacturing, etc., have leading industry Strong Comprehensive Strength of Developing Trends. The company's product system is perfect.
Ding Lei, Vice President of Rosenberg Asia Pacific and General Manager of Automotive Products Division
Rosenberg's business sector covers: high-speed interconnect solution for communication equipment, Tianmifial / ventricular system of wireless communication network, car electronics, building and data center wiring system, test and measurement products, medical and industrial connection products, etc. .
Rosenberger booth
Rosenberg racks radio and car bridge
For RF connectors, there are many different and ordinary connectors. When there is more and more radio frequency technologies in the automotive electronic field, traditional vehicle engineers don't have to understand radiofrequency, so Rosenberg is an expert in automotive and radio fields, and the bridges of automobiles and communications are raised. "Now is a best time for the car connector industry, before the car only broadcasts this radio frequency cable, and now with the technology of GPS, ADAS, 360, etc., the car is constantly integrated into the car, for speed and interior interference The new requirements are put forward. Rosenberg just seized this opportunity and accounted for 80% of the absolute leading market share in the field of car RF connector subdivision. "Ding Lei said," especially the development of these two years, the car The inner high-frequency connector has increased from the past to 30. "
Ding Lei said that the current Rosenberg's customers covered Germany, the United States, and China's local brands, including upper steam, Guangzhou Automobile, Jianghuai, Chery, BYD, Great Wall, Chang'an, etc. It uses Rosenberg's connector. "This is very proud, because our local car factory can use and Mercedes-Benz BMW quality products, and the contribution of German companies give Chinese brands."
Car connector
At the same time, Ding Lei believes that the current China Main Factory has some gaps in engine and power assembly, but in new technologies such as electronics, my country is not slower than the international factory, and even the possibility of bend overtaking, Domestic cars can differentiate important factors attracting customers.
At present, China's local car factory is getting stronger and stronger, and therefore, Beijing's harness processing plants are in full load production stage. Talking about the Beijing factory, only two production lines in 2011, and today the factory has exceeded 20 lines. At the same time, Rosenberg also has safe stocking capacity, fully guaranteeing the needs of domestic cars.
Ding Lei stressed that Beijing Factory is a modern factory in North China has a modern factory, which is mainly very important to Germany companies, so there will be no risk of pollution relocation. In order to ensure the high quality of the product and the unified reliable certification system, all connectors are manufactured in Germany, and the automation process is adopted, and the Beijing factory is responsible for crimping the harness and connectors. Also use is a fully automated device.
For the current domestic auto sales, Ding Lei did not feel anxious. He said: "Because most of it is not selling is a traditional car, and the demand for new energy cars, smart cars is still very large, so the electronic piece consumed by the unit vehicle is more More, our capacity is still full. "
5G and connectors
With the upcoming 5G, the automotive industry is also ready to meet. Ding Lei stressed that in fact, there is a high demand for connectors in the 4G era. "The previous vehicle radio station is not so high because of the reception signal, and the cable needs to send and receive bidirectional, and the loss of signal integrity is extremely demanding for the loss on the harness. The 5G era is even more such. "
Rosenberg's products have long supported 5G high bandwidth requirements. This is mainly because Rosenberg's products always follow the engineering production requirements, that is, product quality is always higher than the standard number to ensure that future upgrade needs or more stringent indicators.
Standard establishment
In 20 years ago, Rosenberg launched a FAKRA series of products, it is the standard product of German cars, and with the recognition of the global market, it has become an international general standard, and now Rosenberg's HFM (High-Speed Fakra- Mini) products and H-MODULAR Twisted-Pair Data products will also become the international mainstream standard. "Who can master the market's right, who will become a standard." Ding Lei said.
Ding Lei repeatedly emphasized that the car factory must do not use the relatively poor cheap connector products because of the small cheap, it will cause a lot of trouble and expensive debugging costs, not to expensive debugging costs. Say the recall after the sale, even long vibration causes loose connector to cause risks. "The car doesn't have the same way as a mobile phone, and the automobile will go through the strict testing, even the ten-year tracking period." Ding Lei said: "This is the problem that the domestic vehicle factory needs attention, the German truck verification process requires two By three years, in order to innovate new, it is only a year of time, which may not be so strict. "
For the recommendations of the domestic vehicle factory
At present, Rosenberg's market turnover in the Asia Pacific region has occupied 40% of the group turnover, while China is one of the most important markets in the Asia Pacific. Due to the deep cooperation with China, Ding Lei also put forward four suggestions to the domestic vehicle factory:
The first is to respect the intellectual property, realize the healthy development of the industry, do not purchase products suspected of infringement manufacturers, otherwise the deepest injury must be the car factory.
Second, it is recommended that China has upgraded with the automotive electronics industry to achieve curve overtaking.
Third, it is to develop vehicles to combine with market research, extracting production capacity pre-judgment, or better achieving stocks.
Fourth, we must steady, and the foot is stronger.
"I believe that China's Mercedes-Benz BMW will appear after a few years." Ding Lei said. Read the full article, original text title: Lonison Loss Senberg tells how to take the bridge and the car electronics
Article Source: [Micro Signal: Rosenberger_AUTO, WeChat public number: Rosenberg Auto Electronics] Welcome to add attention! Please indicate the source of the article.
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