Said Sony TV is not over, low-key, low-key upgrades, and low-key harvesting!
On the evening of March 31, Sony TV held a new product launch, officially launched a full-scale 2020 TV new product, including 8K HDR smart LCD TV Z8H, 4K HDR smart OLED TV A8H, 4K HDR smart LCD TV X9500H, X9000H and The X8000H series is the 5th series of 17 new products. A number of "first" real commitments are rare over the years, such as the first time to bring 75 吋 version 8K TV, first black technology "magic frame sound field speaker technology", X8000H series is first equipped with X1 chip, 120 Hz, HDMI2.1, VRR, ALLM and other technologies are placed on a TV (X9000H series) ... These areas that "I am in my own supper" strong upgrade, so that many of the many soda, including the author, also make the entire industry vibrate.
There are also many hot problems to answer, such as why is there a higher-order X9500h than the X9000H series without equipped 4K 120Hz, HDMI2.1, VRR, ALLM and other functions? What is the final price of A8HOLD TV? Will the epidemic affecting other strategic layouts in Sony?
With these problems, the author also interviewed the Chairman and President of Sony (China) Co., Ltd., Sony Group Senior Vice President Gaoqiao Yang, Sony (China) Co., Ltd. Consumer Electronics Business Branch President Xie Wei, Sony (China) Co., Ltd. Mu Village, Vice President, Vice President of Electronic Business, Chen Wei, Director of Sony (China) Household Show Product, Sony (China), made a detailed explanation of the above-mentioned hot issues and the future development strategy of Sony TV.
Product directive is loyal to consumers
Focus on this new product conference, if there is a controversy in the product level, it is the positioning problem of X9500H, X9000H, although the former is more high, but in addition to the X1 Ultimate chip, the vision of these two In addition, X9000H added some features in addition to X9500h. In this regard, the wooden village secrets said that Sony TV is based on customer-oriented, X9000H is a TV product for game enthusiasts. For game users, the image quality must have better fluency and stability, for low Delay, high refresh rate, has a relatively high requirements. Therefore, X9000H uses a 120Hz panel, HDMI2.1 interface, VRR variable refresh frequency, ALLM automatic low delay mode, and other functions, which can bring a better experience for gamers.
In fact, this kind of statement is not reasonable, and it is no wonder that many host players will X9000H as the annual god machine, and this year's Christmas will be released with the PS5 game host with the same year. In fact, Sony TV has brought a lot of changes to the "loyalty to consumers", such as the upgrade of the remote control, the addition of AI far field voice function, and the upgrade of smart home ecology. Xie Tei said that the current television product is mainly concentrated in human-computer interaction, but for us, such as deep learning technologies have been applied to the treatment of quality, so for intelligent development, Sony's understanding and thinking More widespread. Chen Wei has shown that Sony TV has always had its own unique thinking and direction, Android TV 9.0 system, ensuring smoothness and security of TV, in the IoT ecotrial, Sony actively and other IoT brand cooperation in LifeSmart Allow users to operate directly to more than 100 mainstream smart home products through voice. In the future, by upgrading, Sony will also strengthen the control of intelligent equipment.
In addition, the author also learned that Sony cooperates in content and Tencent, Huaxia, etc., which not only brings massive audiovisual resources, but also the content of the content is also the next level. At present, Sony's full product supports Dolby Panorama and Dolby Vision, and high-end series of new products also support IMAX ENHANCED standards. By deepening cooperation with Tencent video, the "Aurora Calibration Mode" will be launched in the future, bringing a better audio and video experience.
Comparative production in the epidemic
Almost all major industries have been affected by this new crown, the TV industry is no exception, although the TV boot rate is significantly increased during the isolation of home, but in the market performance, the sales of TV sales is unexpected, this epidemic is for Sony What are the challenges, what is the current recovery property?
The Gaoqiao Ocean said that the current Sony's complex replenishment is affected by three factors, respectively, labor, production equipment, and parts raw materials. The influence of strict traffic control measures and the insufficient supply of parts, Sony is located in China in a state where the production capacity is gradually restored, and the capacity of most products has returned to more than 90%.
At the same time, some components used by Sony come from overseas, but due to different outbreak time, the overseas component factory is different from time to time, this situation will have a negative impact on product production, and the current Sony is also observing this situation.
Xie Wei added, so far, Sony-store completion replenishment has reached 96%, including Hubei. However, due to the restricted flow of people during the epidemic, the Sony offline new store has been greatly affected. Therefore, Sony uses a broadcast such as live to attract consumers to understand the product and strengthen consumers' experience in the product. Relative to offline channels, e-commerce channels are subject to less affected, and Sony will also enhance cooperation in TV channels.
In addition, the news that I just learned, for this new crown epidemic, Sony announced the establishment of "Sony New Coronary Virus (COVID-19) Global Assistance Fund", the amount is $ 100 million, which is used to assist the world's affected by new crown viruses. people. Sony will provide assistance to three types of personnel through the fund: the medical and emergency personnel who fight in the anti-vloal; teachers and children that must be teach or learning; members of the entertainment industry that is huge from the epidemic. It can be said that Sony is in front of this new championship, while promoting completion of recovery production in an orderly manner, people do their best to help people affected by the epidemic.
Industry new and future strategy
In addition to the environment, the current TV industry can be said that the wind is in the third quarter of 2019, more brands have begun to enter the TV market, including some "squid" brands, this trend has brought many uncontrollable factors to the market, facing the market Change, how should Sony contribute to traditional color TV companies? Be
In this regard, Xie Tei said that Sony welcomed more brands to join the TV market, and the new brand of new brands will be injective vitality into the TV industry, and will promote the industry upgrade. Sony has always adhered to its own technical advantages, and continues from consumers' needs, behavioral changes, and other products in the industry, expand product development ideas, and get new directions.
Talking about 8K and 5G, the Village-wide person said that consumers grow rapidly to high quality content, 8K is critical as the carrier of HD content. But high-definition means a greater amount of data, upload, download speed unable to support 8k content transmission, 5G high bandwidth energy provides fast transmission of 8K content, so 5G is very close to 8K.
The Gaoqiao Yang also said that 5G is one of the most important development projects for Sony. At present, Sony has been working with China Industry and Information Technology for long-term cooperation in the 5G broadcast field, and also establishes partnership with some companies in the sports game. Therefore, Sony can learn how to use 5G to enhance consumers' video viewing experience. Applying these advantages in television products will bring a more immersion experience.
Written in the last: Sony is still the low-key harvestor, as in the past, the persistence of product technology and the open market perspective is the key to Sony's winning. Focus on the 2020 Sony TV new matrix, whether it is a relatively more close 75 吋 z8h 8K TV, the annual realistic game TV X9000h or the picture quality benchmark A8H, so that consumers are more clear, cooperate with many key core technologies , The image quality algorithm, the upgrade of functional design, we have reason to believe that Sony can harvest the perfect "retrograde" in the industry 's indifferent environment.
Editor of responsibility; ZL
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