The previous two years of unusually popular virtual reality (VR) industry, under the moment, the problem of retreating in the air. Data from the market research company show that the first quarter of 2017, the risk investment in VR / AR in the world plummeted over the same period last year. As more than 200 VR experience stores have closed, many people's concerns are also aggravated: Is this emerging industry to be cold, or will it be mature from the bubble?
Capital return rational shuffle is inevitable
In March 2015, VR concept stock storm technology landed in A shares, set the myth of 35 daily limit. Along with it, the capital market has been striving for VR concepts and VR entrepreneurship. It is engaged in the flowering of simple VR glasses. The strong funds have begun to develop production of VR helmets and integrated machines, even with 360-degree panoramic cameras. The surrounding industry is also Xinxin is thrilling.
However, this situation failed to last too long: the first half of last year, the hot investment seems to be suddenly pressed "Pause".
"VR entrepreneurial threshold makes everyone underestimates the technical difficulty of VR. In the past year, VR did not break through the high-quality content generation, user interaction, commercialization, etc. In terms of high quality content, users have not obviously break through." Chief Researcher, Microsoft Asian Institute Chi Xin Analysis, today's investors are more rational, the shuffle is inevitable. In his view, the industry needs to solve key pain points to grasp the opportunity.
According to the staff of the mall, some experience stores will not come to a consumer for a few days. In Shenzhen Huaqiang North, it has been transformed into other products in VR glasses manufacturers who have exported overseas.
Hardware production is cold, and the content supply is not worried. According to statistics, the number of domestic VR content in 2016 has reached 10 times in 2015. "Hardware is not universal, blindly produces too specific segmentation, often fall into the strategy of being bundled." In the episode of CEO, the current VR content is also in a relatively overheated period.
From the capital of the capital to rational regression, the time span is only two years. Ai Media CEO Zhang Yi straight: "The VR industry is still in the starting stage. At this stage, there will often have a lot of counter-repeated 'toss'."
Interactive experience in good content supply detachment
After you have a fresh, why no longer compete for VR?
"The current VR experience is good than you are installing a high-end restaurant, but it is presented in a table." In Tong Xin's view, "some bad" experience is an important factor.
"Bad" is derived from two aspects of hardware and content. "For the current VR hardware and content, the high-end price is too expensive, the low-end experience is too bad; the industry also lacks high quality content and applications to attract users for a long time." Gao Wei, Vice President of the Storm Mirror, The key to pushing the rapid spread of VR lies in rapidly enhances the experience of the VR hardware. According to research reports, the pain points of severe VR users are mainly concentrated in viewing clarity, interactive natural fluency, and comfort.
On the last day of 2016, Faye Wong concert realized synchronous VR live broadcast. However, the important science of this VR technology has made many people "hurt their hearts" - live broadcast effect is unacceptable due to poor resolution, stuck, dizziness and other problems. Professionals pointed out that VR live broadcast should provide a high degree of freedom viewing experience, but fixed shooting actions have caused viewers to watch "the day" face in a particular location.
Tong Xin believes that there is a problem that the annoying transmission line and resolution, dizziness, etc., VR must solve two key pain points: one, how to generate high quality content, and how to do interact with each other.
Breakthrough technology bottlenecks
The industrial development is in the eyes of practitioners, often means opportunities. Gao Wei said that the current VR industry is in the primary stage of rapid development, the big direction and a good trend have not changed, and good projects are still favored by capital. "The real popularity of the VR industry, which is urgently needed to wear a comfortable, sharp degree, and the price of VR equipment."
"VR is still in the 'group of groups. It is also far from' integration period '. Any technology may be completed by one or two entrepreneurial companies, ultimately integrate into a part of the standardization industry." Jang Zheng believes that VR field There is a large number of underlying technology to break through. If entrepreneurial can bet on one or two technical opportunities, it is possible to stand in the industry.
Although VR is not the initial propaganda to become a perfect platform, many application scenarios are under the efforts of technology giants and small entrepreneurs, and a little bit of ideas becomes reality. Lower equipment, higher resolutions continue to appear, and the VR video released by movie from the operator is also doubled year by year.
Qi Zheng believes that: "VR is a platform-type industry, which requires the iceberg to make the huge volume under the surface of the ice, in order to make the iceberg in the corner of the ice, such as the iceberg in the VR industry, don't have to be eager to look forward to it suddenly. This. It should be a process from the quantity to the quality, and experience enough accumulation, the VR industry can be improved. "
Original link: https://www.eeboard.com/news/vr-25/
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