June 20, 2013, Beijing-China Network Video Industry Leading Enterprise Youku Tudou Group (NYSE: Youku), NASDAQ: QCOM, US Qualcomm Company and its wholly-owned subsidiary - US Qualcomm Technology Co., Ltd. Today announced that the H.265 technology reached a cooperation agreement. This technique will allow users to enjoy the high quality picture of Youku video content when using mobile terminals supported by most Qualcomm Snapdrans. The Snapdragon Processor is a product of US Qualcomm Technology. H.265 technology is also known as HEVC codes, allowing the video of the high quality picture to be transmitted through a lower data bandwidth.
H.265 technology can increase the compression efficiency up to 40% compared to the current popular H.264 video compression technology technology. US Qualcomm Technology is an industry leader of H.265 technical standardization.
Youku Potato has recently launched a cooperation with US Qualcomm Technology Co., Ltd. Its advertising project has been launched on May 24 that is one of the most complex and most complex advertisements in Youku potatoes. Since the on-line, the advertisement has been enthusiastic on social media, and the highest click quantity is the top of Youku History. US Qualcomm Technologies use the frequency control strategy in advertising delivery, and this launch also includes mobile terminals, ensuring that people can override to view video through various ways.
"US Qualcomm Technology has implemented an advertising project that enables smartphone users to resonate, they fully recognize the brand promotion, especially IT and communication brands, Youku Tudou is an advertising platform for accurate, high quality and multi-screen linkage. "Youku Potato chief market official Dong Yaowei said. "With the increasing importance of the Chinese market, Youku Potato has become an ideal platform for advertising. We are very happy to cooperate with companies such as US Qualcomm technology companies, and they have traversed the technological enthusiasm for technology, habits. Young consumer. "
"With consumers increase the rich mobile multimedia experience, US Qualcomm Technology Co., Ltd. is committed to promoting H.265 industry standards and integrates the technology into the Snapdard processor to achieve excellent user experience." Qualcomm Chief Marketing Official Azindlas Callas said. "The Snapdragon processor is the most advanced full-time mobile processor in the industry, providing a perfect user experience for smartphones, tablets, and other mobile computing terminals. We are very happy to cooperate with China's top video platform Youku potatoes to further create The popularity of the Snapdragon brand and pushes H.265 technology applications to better attract new wave of technically sensitive consumers. "
In this advertising item, many brands in the IT and telecommunications industries have chosen Youku Potato as a launch platform of brand advertising, and go to hundreds of millions of young and high-education target users. In the first quarter of 2013, Youku Potato's advertising income from IT brand has achieved significant growth in the same period in 2012. At the same time, the advertising investment of Youku Potatoes has increased, and the advertisements of IT and Telecom brand single advertisers are in higher levels than other industries.
About US Qualcomm Company
US Qualcomm (NASDAQ: QCOM) is a leading enterprise worldwide 3G, 4G and next-generation wireless technology, including Qualcomm Technology License Business (QTL) and most of its patented portfolios. US Qualcomm Technology (QTI) is a wholly-owned subsidiary of US Qualcomm, with its subsidiaries to operate all of the project, R & D activities, and all products and services of US Qualcomm, including its semiconductor service QCT. For more than 25 years, US Qualcomm has promoted the evolution of digital communications, and the people from all over the world are tightly associated with information, entertainment and each other. For more information, visit the US Qualcomm website, blog and Weibo.
About Youku Potato
Youku Potato Group (NYSE: YOKU) is a leader in China's video industry, focusing on video fields. Youku, the first and second video sites ranked first and the second video website, Tudou merged on August 23, 2012. Youku Mandate has covered the Internet, TV, mobile three terminals, combined with film, variety, information, information production, broadcasting, broadcasting, three major links, and become true Internet TV media platform, constantly practice The mission of "three networks" leads the next generation of online video revolution, and creates a new Chinese Internet industry. Technology area
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