June 20, 2013, Beijing - Chinese online video industry leader Youku Tudou (NYSE: YOUKU) and Qualcomm Incorporated (NASDAQ: QCOM), and its wholly-owned subsidiary of Qualcomm - Qualcomm Technologies, today announced a collaborative agreement on H.265 technology. This technique will allow users to enjoy the high quality picture of Youku video content when using mobile terminals supported by most Qualcomm Snapdrans. Qualcomm Snapdragon processor is the technology company's products. H.265 codec technology is also referred to as HEVC, can achieve high picture quality video transmission over a lower data bandwidth.
Compared with the current popularity of H.264 video compression technology, H.265 compression technology enables efficiencies of up to 40%. Qualcomm Technologies is the standardization of H.265 technology industry leader.
Youku potatoes with Qualcomm technology companies recently teamed up to spread Qualcomm Xiaolong brands. Advertising project since its May 24 launch, advertising is by far one of the largest efforts to put on Youku potatoes, put in the form of the most complex and accurate. Since the launch, the ad has received enthusiastic response on social media, and with the highest traffic topped Youku history list. QUALCOMM Technology first used in advertising in the frequency control strategy, in addition to the launch also includes a mobile terminal, so make sure you can cover a variety of ways to watch video of the crowd.
"QUALCOMM Technology performed a so smartphone users resonate advertising project, they fully recognized for brand promotion, especially in terms of IT and communications brand, Youku potatoes is to provide accurate, high-quality and multi-screen advertising platform linkage . "Youku Tudou chief marketing officer Dong Wei Asian representation. "With the increasing importance of the Chinese market, Youku potatoes have become an ideal platform for advertising. We are very pleased to work with Qualcomm technology companies such enterprises, to touch up the growing passion for technology, mobile lifestyle habits young consumers. "
"With consumer demand for rich mobile multimedia experience on the increase, Qualcomm Technologies, Inc. is committed to promoting industry-standard H.265 and the technology integrated into Snapdragon processor in order to achieve a superior user experience." Qualcomm Chief Marketing • officer Anand money 德拉赛卡尔 representation. "Snapdragon processor is the industry's most advanced all-in-one mobile processor, calculated as smart phones, tablet PCs and other mobile terminals provide the perfect user experience. We are pleased to be working with China's top video platform Youku potatoes, and further build Xiaolong brand awareness, and promote the H.265 technology to better attract a new wave of technology-sensitive consumers. "
Before this project advertising, IT and telecommunications industry, many brands have chosen Youku potatoes served as a platform for brand advertising, to touch up hundreds of millions of young, highly educated target audience. First quarter of 2013, Youku Tudou advertising revenue from IT brands with the same period in 2012, achieved significant growth of 110% compared to. At the same time, the industry ad spending Youku potatoes have achieved growth, including IT and telecommunications single brand advertisers advertising investment than other industries at a high level. Technology area
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