"According to IDC's latest report, the shipment volume of China's tablet computer market in the second quarter of 2019 was about 5.61 million units, with a year-on-year growth of 2.3%, but the growth rate began to slow down. Among them, the shipment of slate tablet (traditional straight board tablet) was about 4.7 million units, a year-on-year decrease of 7.1%; The shipment of detachable tablet (pluggable keyboard tablet) was about 910000 units, with a year-on-year significant increase of 111.3%. This is mainly due to the hot sales of Apple iPad air and Huawei matebook e (2019) and the continuous improvement of Microsoft's shipments. Overall, in the first half of 2019, China's tablet market increased by 3.1% year-on-year, of which the commercial market decreased by 12.5% and the consumer market increased by 8.4%.
The tablet commercial market continued to decline in the second quarter. The shipment volume in the commercial market was about 1.16 million units, a year-on-year decrease of 15.2%, and the decline speed was accelerated. Only the education industry has maintained rapid growth. In addition to traditional general education projects such as smart classroom and e-book bag, the rapid development of online education has become another driving force for the procurement growth of the education industry. However, the growth of the education industry can not hide the downturn of the overall commercial market. The continuous decline of economic development has led to the tightening of enterprise budget, reducing the purchase of commercial tablets or directly canceling the purchase. As there are no large national projects, the government has no large procurement demand. Overall, business opportunities in the commercial market decreased significantly and market demand decreased in the second quarter of 2019.
The tablet consumer market grew steadily in the second quarter. With the help of the "618" mid year promotion, the shipment of tablet consumer market reached 4.46 million units in the second quarter of 2019, a year-on-year increase of 8.0%. Consumers are more inclined to buy head manufacturers such as apple, Huawei, Xiaomi and Microsoft, and other small and medium-sized brands are under great pressure to survive.
Overview of top five manufacturers in China's tablet computer market in the second quarter of 2019
Apple: solid lead. IPad shipments in the second quarter were about 2.33 million units, a year-on-year increase of 0.7%, accounting for 41.4% of the market share. After a quarter of market test, iPad air is more popular with consumers than ipad Mini. Coupled with preferential subsidies from e-commerce channels, the shipment volume of iPad air is much higher than expected. However, most consumers mainly use Apple iPad air as slate tablet (traditional tablet computer) for entertainment (video / game, etc.) experience, seizing some share of slate tablet such as iPad 2018. Apple's continuous R & D investment in software and hardware continues to consolidate its leading edge in the tablet market. With the upcoming release of the new 10.2-inch product in the second half of the year, Apple will further stimulate users in the consumer market to change machines.
Huawei: continue the growth momentum. Huawei shipped about 1.54 million tablets, a year-on-year increase of 17.1%, and the market share of shipments accounted for 27.4%. Huawei has become the leader in the domestic Android Tablet Market. It can lead and drive the development of the market in terms of product hardware configuration design and software adaptation. While competing with apple in the high-end market with the flagship model M6, Huawei maintains the market sinking trend of glory brand in low-level cities in China. The dual brand strategy will further explore market segments and look for new growth points.
Xiaomi: stable performance. The shipment volume of Xiaomi tablet is about 340000 units. Since the products were only listed in June last year, the year-on-year growth is 430.6%, and the market share of shipment volume accounts for 6.1%. The extremely high cost performance makes Xiaomi tablet 4 still maintain high competitiveness after it has been released for one year without product update. The quarterly shipment increased by 14.8% month on month, ranking third.
Lenovo: the commercial market performed strongly and the consumer market began to recover. Lenovo shipped about 220000 tablets, a year-on-year decrease of 33.8%, and the market share of shipments accounted for 3.8%. Lenovo grew 63.2% month on month in the commercial market in the second quarter, with the largest month on month increase. After completing the internal structure adjustment, Lenovo will not only continue to launch more attractive products, but also strengthen cooperation with e-commerce, operators and agents to expand product channels.
Microsoft: the consumer market has maintained rapid growth. Microsoft shipped about 200000 tablet products, a year-on-year increase of 68.0%, and the market share of shipments accounted for 3.6%. The cooperation effect between Microsoft and jd.com and other online channels was obvious. Promotional activities such as "super brand day" helped the consumer market grow by 89.8% year-on-year, driving the improvement of overall shipments. With the development of users' habit of using mobile phone touch screen, more consumers will choose tablet computers that can touch and plug keyboard as daily office machines.
Guo Tianxiang, senior analyst of IDC China, believes that in the first half of 2019, China's tablet computer market as a whole still maintained growth, showing the following trends:
1.10-11 inch flat panel becomes the mainstream:
With the popularity of large screen smart phones, consumers' demand for large screen tablets has increased. About 8-inch screens have become the minimum requirement, and 10-11 inch tablets have become the mainstream. According to IDC data, in the second quarter of 2019, the share of 10-11 inch equipment was 34.2%, the share of 9-10 inch equipment was 30.7%, and the share of 8-9 inch equipment was 18.1%, ranking among the top three in the overall market share. With the upgrading of Apple's entry-level new products from 9.7 inches to 10.2 inches in the second half of the year and the large shipment of Huawei's flagship M6 series, it is expected that the market share of 10-11 inch products will exceed 65%, and the competition among manufacturers will become white hot. The 10-11 inch tablet has the best experience in entertainment video, educational experience, light office and portability. After the upgrade of Apple products, the 9-10 inch market share will be greatly reduced, and 8-9 inch devices will become the most important products except 10-11 inches in the future. High performance 8-inch devices will get some support among gamers. The government census project also prefers 8-inch tablets that support LTE devices.
2. Increased memory requirements:
According to IDC data, in the second quarter of 2019, the shipment shares of 2GB / 3gb / 4GB ram operating memory in China's tablet market were 39.6%, 27.6% and 26.8% respectively; Compared with the same period last year, they were 65.7%, 12.6% and 15.8% respectively; In the second quarter of 2019, the shipment shares of 16GB / 32GB / 64GB ROM storage capacity were 12.5%, 29.4% and 35.1% respectively; In the same period last year, they were 23.3%, 42.5% and 12.3% respectively. It can be seen that consumers follow mobile phones and have higher and higher demand for tablet memory. 4GB + 64GB has gradually become the mainstream in the consumer market, and the commercial market has been upgraded from 2GB + 16GB to 3gb + 32GB. With the improvement of various app application requirements, larger operation space can ensure fast operation speed; Users also need more storage space and install more updated apps to get a better use experience.
3. The commercial market is lower than expected:
IDC data show that in the first half of 2019, China's tablet commercial market decreased by 12.5% year-on-year, which is also lower than last year's forecast data of 15.6%. The main reason is that the business opportunities in the commercial market in the first half of 2019 are significantly lower than expected due to the decline of market demand due to economic, policy and other factors. In the second half of the year, no major national projects have been able to drive the market. It is expected that China's tablet commercial market will decline by 2.7% or more year-on-year in 2019. However, with the launch of the 2020 national census project, IDC predicts that the shipment of tablet commercial market will be close to 6.45 million units in 2020, with a year-on-year increase of 15.9%. In the future, with the advent of 5g era, tablet will play an important role in medical treatment, government, police law enforcement, education, security and so on.
Overall, in the first half of 2019, China's tablet computer market was slightly better than expected. The consumer market performed well due to the new products of leading manufacturers, but the commercial market was significantly lower than expected due to the impact of all aspects. In the second half of 2019, the consumer market will mainly rely on the update of Apple's new entry-level products. The commercial market is difficult to make a big change under the influence of economic, political and other factors. With the increasing concentration of market share, the future increment of consumer market will mainly rely on the new products of leading manufacturers such as apple and Huawei. The education industry will become the main growth point of the commercial market. The development of 5g will not greatly promote the tablet Market for the time being. Only when the price of 5g mobile phone reaches 2000 yuan, will a large number of 5g tablets appear in the tablet market. When the technology is mature and the cost is reduced to the extent that it can be popularized, the folding screen will be very likely to replace the flat panel., Read the full text, the original title: Why are the best group photos in the scientific community so awesome?
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